Website
– The two month adventure will be followed
by thousands around the globe via a web based diary
that will have daily updates (including photos). This
diary is linked to the websites of WFP Nepal, Fight
Hunger (specifically set up for Walk the World), WFP
worldwide, a number of blog sites and all organizations
that choose to sponsor the project. Your logo will
be easily recognized as a contributor by those reading
the diary and act as a link to your website. As you
can see there has been a deliberate effort to ensure
that your logo is easily viewed on each page.
Clothing/Flag – Squiz
will be actively exposing the Fight Hunger logo along
his journey to the summit. This will be initially
done as he wears a t-shirt with the logo on the front.
At higher altitudes a flag will then take over as
the primary tool to expose this effort. WFP would
be proud to share this space, highlighting your organisations
philanthropic contribution.
Media – WFP
has a global media plan to cover the Walk the World
initiative. This will begin to be actively seen by
viewers, readers and listeners of international, regional
and local media in the days leading up to the 21st
May 2006. In every time zone on the 21st May there
will be Walk the World event being covered by the
media. The Everest Expedition is at the forefront
of WFP’s global media strategy due to it’s
high profile. As a result it will be an attractive
aspect to all media reports made around the world.
In addition to this Squiz is currently writing a book
which details his adventures in many of the worlds
recent hotspots. This will culminate with the Everest
Expedition. He will be overtly thanking all who have
helped with the endeavour.
Motivation for staff –
As this activity spans over two months, with enormous
challenges in a unique environment, the journey will
be joyful, entertaining and inspirational for those
who follow it from start to end (via the above mentioned
web based diary). Your contribution can be used as
a catalyst to connect staff with the endeavour. At
the completion of the climb Squiz will make himself
available, free of charge, for a motivational key
note speech to your employee’s. This will be
tailored to ensure key messages, as directed, are
subtly conveyed to the audience. This won’t
be just another “Everest Speech” but rather
a unique 2 hour session that also includes tales from
a humanitarian aid worker. This could be the beginning
of a longer commitment to motivate and inspire your
staff. Refer to www.humanitarianadventures.com
and see how this motivational speech could be the
start of a 5 step process to inspire, motivate and
educate your team.
Joint Marketing effort –
Squiz will be available to assist with a larger marketing
effort by your organisation during the two month period
that he is climbing. All efforts will be made to ensure
maximum exposure of your products and name should
you have the desire to invest in a marketing strategy
that coincides with the Everest Expedition. For example,
if a documentary, advertisement, booklet, pamphlet
etc is desired by your organisation, Squiz will conform
to meet the needs of the effort. Squiz would prefer
to keep his down clothing on whilst standing on the
summit and so this offer is not available to underwear
companies. |
